Employer Branding Journey at Qualtrics – Challenges and Big Wins

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Starting off your Employer Branding efforts from scratch can be very exciting and challenging at the same time. From convincing your leadership team to getting their consistent buy-in and having your employees to be the talent brand army and voice of the organization; each stage involves its own challenges. Yet once it is done correctly the wins will be tenfold!

When I think of a few brands who established their employer brand from scratch to now the most inspiring ones out there; Qualtrics comes to my mind! Check out @QualtricsLife Blog capturing over 100 employees ‘Why Stories’! 

And of course, I admire the creative and innovative one and only Ms. Shaunda Zilich – The mastermind behind #QualtricsLife and one of the Top 100 HRTech Influencers.

Want to learn more about Employer Branding journey at Qualtrics – Challenges and big wins

Watch the replay of my LinkedIn LIVE conversation with:

Shaunda Zilich, Global Talent Brand Manager at Qualtrics
on #LIVEwithNisha

Get to know Shaunda here:

“I have a passion for everything I do to positively impact people’s lives! I enjoy my career but I enjoy life more! I enjoy my family, faith, and friends but I also enjoy helping others turn everyday life into experiences they can ‘write home about’! After an early career in marketing with many different companies and industries, I joined GE for 8 years to establish their global employment brand strategy.  Just over a year ago I decided to use another part of my brain and relocated to Utah joining a high-tech/high-growth company, Qualtrics, to develop their employment brand.  The adventure has been amazing and is just getting started!” – Shaunda Zilich

How to watch the #LinkedInLIVE show?

Connect with me on LinkedIn to get notified when I start the broadcast. Join us LIVE and share your comments with us on any of my social media channels.

You can also follow me on any of the below social media platforms to get notified when I start the broadcast.

Look forward to reading your comments! Thanks, Nisha.


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