Today's post is from one of my friends who I met on twitter, Danyel N. Rupert and she is a regular listener of DriveThruHR.  I met her on #dthr twitter stream and found that she always comes with great insights on the topic that we discuss everyday on our radio show. Being a regular contributor at #dthr our relationship developed and I am honored to present her experience listening to DriveThuHR here. Thanks Danyel for this post! Human Resources professionals have, at once, the unique opportunity to and significant responsibility for effectively communicating and preserving an organization’s corporate culture. Our roles demand that we are consistently in tune with the needs of the workforce as well as the requirements for the jobs in our respective companies.  We have to study the behaviors of job applicants diligently and answer the questions: Where do they get their information? How do they communicate with others? Have changes in society or academia impacted the way they approach work? And, of course, stay on top of the daily transactional activities that flood our desks, voicemails, and inboxes.