Time and again, organizations have understood that the best way to attain sustainable competitive advantage in a dynamic marketplace is through the development of a winning corporate culture. Well, we are part of a worldwide economy with diverse values and cultures and when competition comes from every corner, what it takes to succeed is, not what you do but how you do it. So it is very essential for all of the organization to look at their values and beliefs and make it transparent to all employees about what they stand for and how they do things around in their organization.