One thing I always like about HR profession is that the field is constantly changing and deliciously challenging! And if you want to succeed in this competitive arena you got to be continuously learning the latest trends happening in your industry. But I have always noticed when it comes to 9-5 work life it is always hard for majority of us to set some time aside for reading and staying current. And you are probably wondering how on earth your competitors snatch great talent through social recruiting before you find them, or how your competitors reduce their cost per hire and even engage their employees using social media or other techniques. Well, if you still don't get what I talking about, I assume you must be living under a rock or probably you are doing your job the old school way!